Political scientists, consultants, campaign staffers and candidates all rely to varying degrees on demographics, political polling, voting records, walking lists, maps, the wisdom and experience of their local political elders and sometimes on little more than "common knowledge."
As experience shows, there are many candidates and campaign staffs lacking access to good resources.
Candidates at both the local and state level often find themselves on their own, flying blind. Even well funded campaigns can be missing the political intelligence needed to run a successful campaign in a tight race.
Ohio Analytics is assembling the pieces of a highly granular, statewide, longitudinal database with a GIS interface and services to match.